CRM Buyer

CRM Buyer


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  • We’re at a turning point in business, technology, and society, and I don’t think there’s been anything quite like it since the 1960s. What impresses me so far is how stately this revolution has been. If you think these days are chaotic, all I can say is you should have been around in 1968. The […]
  • Bigeye's new Dependency-Driven Monitoring platform is a data observability solution that allows enterprise data teams to see more trustworthy results from their CRM systems. The post Bigeye’s Dependency-Driven Monitoring Boosts Reliability of CRM Data appeared first on CRM Buyer.
  • The battle between bots and humans raged for years in customer service. Now, it seems that many American workers are embracing the benefits of AI. The post AI-Human Collaboration and the Future of Customer Service appeared first on CRM Buyer.
  • I am seeing a pattern. Last time I looked at how Oracle’s generative AI is integrating into a variety of front- and back-office work areas like supply chain, HR, and, of course, CRM. Today, I want to examine Salesforce’s recently announced AI enhancements for its Field Service Suite. The pattern that I see involves automating […]
  • Oracle has announced 50 new generative AI apps for its application suite that embed into existing business workflows across finance, supply chain, HR, sales, marketing, and service, as well as an expansion of the Oracle Guided Journeys’ extensibility. It seems like good stuff, but it also neatly demonstrates how you may need to take the […]
  • Today’s challenge for CRM vendors lies in simplifying the adoption of sophisticated, out-of-the-box AI models over the complexities of DIY projects, which can be daunting. Simplification is crucial, as AI-powered CRM platforms are revolutionizing how businesses deliver customer experiences. The post Mastering AI-Powered CRM Puts Onus on Vendors To Get It Right appeared first on […]
  • A new era of customer relationship management is emerging, with a focus on innovative design and strategic platform goals. Businesses rethinking their use of these platforms can improve profit margins, enhance customer satisfaction, streamline operations, and foster innovative engagement strategies. The post Workbooks Platform Gives New Meaning to the ‘R’ in CRM appeared first on […]